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Strategy & techniques
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Bella Sayegh,Leila Jordan
25 Mar 2024, 14:29
While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral
Micro businesses don't need an advertising budget to go TikTok viral. Founders should post content true to their brands to grow their follower bases.
Mariette Williams
16 Nov 2023, 01:48
Scaling up a small business comes with a unique set of challenges. Smart strategy and transparency with employees are essential.
To successfully scale up your small business, experts said to expand your company through hiring and employee management — while minimizing risk.
Kathleen Elkins
23 Oct 2023, 22:04
9 entrepreneurs who left corporate America share the biggest challenges of running a business — and what to expect before quitting to work for yourself
"Entrepreneurship can get overglamorized," said one entrepreneur. There are pros, but "there's also a lot of extra work and time involved."
Jennifer Ortakales
24 Mar 2020, 22:33
6 ways entrepreneurs can make the most of the coronavirus slowdown, from the owner of a hostel who hit record cancellations and has prepared for 3 months of lost business
Hostels are a frugal alternative to hotels for budget travelers, but social dis...
Taylor Borden
24 Mar 2020, 20:22
New York City offers to hire out-of-work Lyft, Uber, and taxi drivers to deliver food to the elderly
shutterstock/MikeDotta Uber car service on the streets of New York. New York City is offering to hire gig workers who are li...
Joe Williams
24 Mar 2020, 20:20
A software CEO who helped CIOs weather the Great Recession shares 4 steps tech chiefs need to take right now to manage through the coronavirus pandemic
Apptio Sunny Gupta is the CEO of Apptio. The coronavirus is hammering businesse...
Julia Wuench
24 Mar 2020, 18:37
5 easy ways to help support your favorite local businesses starting today, according to small-business owners
Julia Wuench is the founder of The Authenticity Guide, a positive-psychology-based career and executive coach...
Weng Cheong
24 Mar 2020, 17:12
A top exec at McKinsey says every company should have a crisis-response leader right now - and he told us the skills, values, and demeanor needed to fill the role
Courtesy of McKinsey & Company Mihir Mysore is a partner at McKinsey. Businesse...
Adrian Granzella Larssen
24 Mar 2020, 01:59
5 tips for leading a team that's scattered across the globe if you've never really done it before, from CEOs who've managed remote employees for years
The coronavirus pandemic has forced many companies to switch to remote work; al...
Benjamin Pimentel
23 Mar 2020, 21:37
Most US small businesses have only days to stay afloat as the coronavirus crisis takes its toll: 'My business can just disappear'
Many small businesses can only stay afloat for days as they reel from the coronavirus crisis and the shelter ...
Jay Friedman
23 Mar 2020, 20:28
How to lead your team when everyone's working from home, according to a president who's managed more than 350 remote workers for over a decade
Courtesy Jay Friedman Jay Friedman. Jay Friedman is the president and partner of Goodway Group, and a nationa...
Joey Hadden
22 Mar 2020, 21:58
The difference between self-isolating in my tiny NYC apartment and holing up in my family's home in Austin taught me how crucial physical space is when working from home
Joey Hadden/Business Insider Working from home and quarantining during the coro...
Business Insider
21 Mar 2020, 20:32
PRESENTING: The tools CEOs and executives have been using for years to manage and engage their remote teams
The novel coronavirus pandemic has changed the way the world works. "Social distancing" has been recommended to reduce the v...
Jenny Powers
21 Mar 2020, 18:34
A former police officer turned a side hustle cleaning up crime scenes into a multimillion-dollar franchise - and now she's taking on cleaning up the coronavirus pandemic
Courtesy of Laura Spaulding Spaulding alongside her team of clean-up technician...
Dominick Reuter
20 Mar 2020, 23:27
A 'startup depression' is the economic blow no one's talking about. Here's the plan two economic experts proposed for the government to take action and save our small businesses.
Most small businesses lack the cash reserves to weather a month-long interrupti...
Priscilla Blossom
20 Mar 2020, 22:28
Here are all the things you should be looking at before signing a freelance contract, according to lawyers and seasoned freelancers
Although intimidating, it's important for freelancers to go through the contracts that they're signing. Lawye...
Abby Wolfe
20 Mar 2020, 19:37
Stores, restaurants, and companies across the US are putting staff on furlough as they shut down during the coronavirus outbreak - here's what it means for employees
COVID-19 is having substantial effects on the US workforce - many people are wo...
Marguerite Ward
20 Mar 2020, 19:30
Job postings are down across the globe. Here's how the US ranks compared to 10 other countries.
d3sign/Getty Images Amid growing recession fears, new data shows job postings are down worldwide. Researchers from the UCLA ...
Robin Madell
19 Mar 2020, 20:33
The ultimate guide to becoming a successful freelance copywriter and making 6 figures, according to people who did it - plus an email template for negotiating rates
Morsa Images/Getty Images Successful freelance copywriters can make more than $...
Sarah Silbert
18 Mar 2020, 23:12
The Ink Business Preferred is one of the best cards for small business owners - and now it's offering a 100,000-point bonus
The Ink Business Preferred Credit Card from Chase is one of the best small business credit cards out there. I...
Weng Cheong
18 Mar 2020, 22:01
A temporary staffer at Accenture went unpaid rather than going to work sick. Their story shows how the corporate world still isn't taking coronavirus seriously.
JUSSI NUKARI /Staff/Getty Images Accenture office. A temporary employee at Acce...
Dominick Reuter
18 Mar 2020, 02:52
Facebook is giving out $100 million to small businesses hurt by the pandemic, even if they don't use Facebook. Here's what we know so far.
Facebook is investing $100 million to help small businesses affected by the novel coronavirus, COO Cheryl San...
Business Insider
17 Mar 2020, 19:12
PRESENTING: How to create a coronavirus contingency plan for your office to ensure your employees feel safe and supported
The novel coronavirus pandemic has affected the way people operate. With almost all US states declaring state...
Jennifer Ortakales
17 Mar 2020, 01:38
4 steps all founders with products stuck overseas should take to find US-based suppliers quickly so they can still meet customer demands
The coronavirus outbreak has shut down factories and workplaces worldwide, and both large companies and small...
Shana Lebowitz
16 Mar 2020, 18:18
Coronavirus just dropped white-collar workers in the middle of America's biggest accidental experiment
mavo/Shutterstock It may become more acceptable to work from home. Many employees have been forced to work from home because...
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