The history of the company's involvement in social causes stretches back decades. In 1992, the ice cream company helped the Children's Defense Fund, a national non-profit, send 70,000 postcards to Congress about prioritizing children's basic needs.
In 1999, Ben & Jerry's raised money for Childline, a kid's counseling service in the U.K.
In 2004, Ben & Jerry's worked with Rock the Vote to register 11,000 voters.
The company teamed up with Greenpeace and Alaska Wilderness League in 2005 to protest oil drilling in the Arctic National Wildlife Refuge.
Two years later, the company protested the FDA's declaration that cloned animals are safe to milk and eat.
During Occupy Wall Street demonstrations in 2011, Ben & Jerry's released a statement in solidarity with protesters and distributed ice cream to protesters in Zuccotti Park.
In 2016, the company released a statement called "Why Black Lives Matter" calling out systemic racism.
Laura Peterson, Ben & Jerry's Public "Elations" Manager, told Business Insider that Greenfield and Cohen like to support the company's social mission activities and sometimes they make appearances at events.