In 2023, the Farmer's Dog told the heartwarming story of a girl, Ava, growing up with her dog, Bear. As adult Ava croons "I'm gonna love you forever" from Lee Fields' song "Forever" to an aging Bear, the company reminds us that "Nothing matters more than more years together."
The ad resonated with Super Bowl audiences, winning USA Today's 35th Ad Meter competition. Over 150,000 participants were asked to rate every Super Bowl ad on a scale from 1 (lowest) to 10 (highest), USA Today reported. The Farmer's Dog took home the top spot with an average rating of 6.56.