5 Charts That Show H&M's Explosive Growth
AP
The chain, which has more than 3,000 stores in 53 countries, is known globally for designing and executing runway fashions quickly at a cheap price.
It was founded in 1947 and by the late 1990s "had earned a reputation for regularly beating expectations and seemed unstoppable in its expansion," Morgan Stanley analysts wrote in a recent research note.
The analysts dug into H&M's financials to illustrate just how successful the company has been over the last several decades. Here are some of the most interesting graphs from their report.
First, here's a look at the growth in H&M's sales, which topped SEK 150 billion ($21 billion) last year.
Morgan Stanley
U.S. sales have doubled just in the last five years. Morgan Stanley
As sales have grown, so have the number of stores. There are now 3,132 H&M stores in 53 countries. But 54% of the chain's sales come from just six countries: Germany, France, the UK, the US, Sweden and China, according to the report.
Morgan Stanley
Morgan Stanley
Morgan Stanley
The time it takes for a design to hit stores can be as short as two to three weeks in Europe, their research found. Here's a breakdown of how a product goes from design to execution.
Morgan Stanley
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