A major makeup brand is under fire for body-shaming tweets
But the UK sector of the brand is currently under fire for some body-shaming tweets, reports Racked.
The tweets have since been deleted, but several Twitter users captured screenshots of the brand's missteps.
Yo @BenefitUK, you are scums :)))) and tweet-deleting scums at that. pic.twitter.com/dVsoD1XcJX
- Chub Med. (@ArchedEyebrowBR) July 6, 2015
. @ArchedEyebrowBR @BenefitUK your second tweet was scum too!!! pic.twitter.com/jGjy3ALcp6
- Fetti Konfetti ? (@fresheima) July 6, 2015
Now Benefit UK is apologizing for the tweets.
Lovely Benebabes. We always get involved in hashtags that are trending. We are not poking fun at anybody. #laughteristhebestcosmetic xx
- Benefit Cosmetics UK (@BenefitUK) July 6, 2015
In relation to our previous tweets on movie titles we apologise for any offence caused; we're truly sorry.
- Benefit Cosmetics UK (@BenefitUK) July 6, 2015
But the company's followers still seem to be upset by the original tweets.
@BenefitUK what a terrible attempt at an apology.
- Terron Moore (@Terr) July 6, 2015
@supernovagrrrl and they're supposed to be on of the *good* make up brands that promote positivity :/
- a (@TrustFundThief) July 6, 2015
@BenefitUK wait till this blows up in the U.S. #boycottbenefit
- Rebecca Kaihani (@rakiniblog) July 6, 2015
The company has traditionally appeared to be in support of women of all shapes and sizes. The company's credo is "laughter is the best cosmetic," and the brand is currently promoting a fund called the "Bold is Beautiful Project," which donates money to charities designated to empower women for every dollar spent on eyebrow waxes.
The company has also recently collaborated with plus-size model Tess Holliday.
We reached out to Benefit for comment and will update when we hear back.
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