Amazon India is getting aggressive with fashion segment, launches second in-house brand within four months
Advertisement
Advertisement
Advertisement
In a bid to shore up its sales in fashion segment, Amazon India rolled out Myx, which is an ethnic wear label for women.
"We are just eight weeks into launching our private label in fashion. Should we do more brands or not is a question we need to see. Early customer offtake is good but what we do with it is too early to ask," Arun Sirdeshmukh, head of Amazon Fashion-India, told ET.
Presently, the online fashion segment is led by Myntra, owned by
As per various reports, fashion will be the most shopped category in India by 2020. Google-AT Kearney report stated fashion is among the top three selling categories for most horizontal marketplaces along with consumer electronics and mobile phones.
"In India, we launched brands Amazon India and Amazon Fashion together, starting with watches which was followed by apparels and accessories soon after. Fashion will be and is a critical segment. Fashion as a category is one of the largest and in terms of units is right at the top," Sirdeshmukh told ET.
Advertisement
- In second consecutive week of decline, forex kitty drops $2.28 bn to $640.33 bn
- SBI Life Q4 profit rises 4% to ₹811 crore
- IMD predicts severe heatwave conditions over East, South Peninsular India for next five days
- COVID lockdown-related school disruptions will continue to worsen students’ exam results into the 2030s: study
- India legend Yuvraj Singh named ICC Men's T20 World Cup 2024 ambassador
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market