American Apparel is now crowdsourcing clothes
The retailer is letting small businesses and vendors pitch their products in 90-second videos for the chance to be sold at American Apparel, the company announced Wednesday.
The company is calling the project Made In.
"Cutting and sewing 100% of our garments in America is at the core of our DNA," American Apparel Senior Vice President of Marketing Cynthia Erland said in a statement. "We want to continue to support manufacturing in the US by giving small businesses the opportunity to thrive and succeed."
There are stipulations to enter the running: the products have to be made in the United States, sell for less than $100, and vendors need to be able to ship 500 units to the company's distribution center within a 30-day period. Participants need to submit the video by June 17th.
The company claims this isn't a contest.
American Apparel has made other efforts to improve its business.
The company has been coming off of some tough times.
The retailer filed for Chapter 11 bankruptcy in October, though a US Bankruptcy Court judged had approved a plan to reorganize, the Los Angeles Times reported in January.
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