Business by chance - Decoding Baba Ramdev’s FMCG Empire
Advertisement
Ramdev’s Patanjali Ayurved cashed in a whopping Rs 2,500 Crores+ during 2014-15. That puts it at par with FMCG giants like Emami or Zandu, but we hardly mention them in the same sentence.
The reason is quite simple – the former is looked at more from a ‘non-profit’ lens, a product that is aimed at well-being, and is not out to make moolah. Which is crazy given that it’s minting such money!
Even BabaRamdev claims he’s not out to make money. "Hamne ye kaam vyapaar ke liye nahin, upkaar ke liye kiya hai” (We’ve done this to help people and not for business), he claims.
"We never had a business plan. We also don't know markets or marketing", Acharya Balkrishna, Managing Director of Patanjali Ayurved adds.
That doesn’t deter us from looking into this accidental business model that runs so successfully that it can give anyFMCG giant a run for its money. After all, the Indian population is falling for a 'Materialized Spiritualism' that comes sprinkled with a pinch of Yoga and Ayurveda , and a desi brand tag.
But how do you get your hands dirty when the founder-CEO claims there is no plan in place to make sure they make money! You try and decode its business model.
Business Insider India dissects the mysteries behind the shadowy business machine.
Love him or hate him, you just can’t ignore him.
Image credit: Indiatimes
Advertisement
The reason is quite simple – the former is looked at more from a ‘non-profit’ lens, a product that is aimed at well-being, and is not out to make moolah. Which is crazy given that it’s minting such money!
Even Baba
"We never had a business plan. We also don't know markets or marketing", Acharya Balkrishna, Managing Director of Patanjali Ayurved adds.
That doesn’t deter us from looking into this accidental business model that runs so successfully that it can give any
Advertisement
Business Insider India dissects the mysteries behind the shadowy business machine.
Love him or hate him, you just can’t ignore him.
Image credit: Indiatimes
Advertisement
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- RBI announces auction sale of Govt. securities of ₹32,000 crore
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market