“Coca-Cola has lowest attrition amongst peers!” India chief shuns rumours of major exit
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"When there is a reshuffling of roles, which we have done in recent months, there is bound to be speculation. We continue to have the lowest attrition among peer companies," he told ET.
Speculations are rife, at least a couple of senior officials have resigned at the India unit of world's largest maker of
Also read: The four characteristics that Coca-Cola India looks for in an employee
He also talked about the urban consumers’ growing demand for
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Also read: Coca-Cola and Pepsico feel threatened by regional brands of soft drinks as sales decline
This has led to the company launching Fuze iced tea, dairy brand Vio, fortified enhanced water brand Aquarius and coconut water Zico, so that loyal customers don’t have to move out of the company’s umbrella to get the drink of their choice.
He also said that even though there has been a change in the way consumers look at aerated and carbonated drinks, their biggest concerns are still safe hydration, accessibility and affordability, and not sugar.
Talking about the future plans, he said that non-cola drinks, sports drinks, dairy, ready-to-drink tea and coffee, and flavoured waters would be the areas of focus.
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(Image source: Coca-cola India)Advertisement
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