Diet Coke is trying to position itself as the elixir that powers Silicon Valley's start-up dreams. In a new series of outdoor ads posted in several locations across San Francisco, the soda brand appeals to aspirational techies with jargon-laden messages like the following:
You moved to San Francisco with a crowd-funded website, a dad-funded hatchback and a no-funded bank account. You're on Diet Coke.
Business Insider's west-coast tech editor Karyne Levy snapped these photos near our new S.F. office in the SOMA:
Karyne Levy/Business Insider
According to SFist, the ads have also been spotted in Duboce Triangle, the Mission, and downtown San Francisco.
The "You're On" tagline continues a recent campaign to present Diet Coke as an energy boost to successful people on the move and was used in an ad made earlier this month starring Taylor Swift:
