Ecommerce trying the ‘App’ropriate move
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Competition in the E-tailers are encouraging consumers to shop using their apps these days by offering extra discounts, freebies and more such things. Does this ring a bell? If you are an eCommerce shopper, then it defintely will. But did you ever think, why are eCommerce players making this move?
Coz mobile data is on rise
We feel that eCommerce players are making this move considering consumers’ Internet consumption patterns. A recent study by Indian mobile network points out that 75% of Indians own a mobile device as against 15% getting access to broadband Internet. In addition, there are also studies, which reveal that an Indian user spends an average 200 minutes a day on smartphones and user base for the same is expected to grow to 205 million by this year. And what else could be a better way to tap this consumer base other than ‘app’.
e-tailers to kill their desktop sites?
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App: The next ‘in-thing’ in eCommerce
As per analysts, the day isn’t far when 80-90% orders would start coming through app, the daily has reported.
In Tier-II/ Tier-III cities, penetration of Internet is much less and people still rely on brick and mortar stores. In those areas, accessing to eCommerce through mobile is easier and convenient.
A regular buyer through apps of various eCommerce companies, Sweta told BI, “It’s all about on the go! Since I’ve a fascination for shoes the entire stretch I travel in Delhi metro, I would browse shoes across all online stores. Whichever suits my pocket and choice, I just buy it instantly. Moreover, the mobile screen being smaller than web, the designing is more crisp and convenient.”
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No wonder, to cheer up more buyers through mobile, eCommerce companies like Amazon and
Mausam Bhatt, senior director, marketing (mobile and digital marketing) of Flipkart had said "Over the past year we have been seeing that there is an increase in growth coming from our mobile app. A majority of this growth is coming from outside of metro cities. So, we are taking this opportunity to connect with our consumers better and grow the user base for our mobile app by having a shopping festival exclusively there.”
(Image: Reuters)
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