Flipkart to treat its loyal customers royally; lines up mega offers for them
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Flipkart is going to lure its loyal customers with a preview of offers that will be up during its mega shopping sale.
The e-commerce giant is planning on reaching out to lakhs of frequent buyers with special offers. The company will send the customers a postcard inviting them to an exclusive preview of its
"We have been trying to do this (focus on loyal customers) for the last six months, there is a clear effort to win (them) back,”
Flipkart plans on increasing its user base by 30% as it launches its largest marketing campaign in the past seven years. The company recently announced that it crossed the mark of 100-million registered users.
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An amount of about Rs 30 crore is expected to be spent by Flipkart excluding Digital Marketing, so as to make it Big Billion Days successful.
Flipkart is also planning on creating a wish list and using social media platform to spread the buzz. The company has a positive edge as it has exclusive multinational brands and easy loans which make those unaffordable brands affordable.
The company announced that it will open
The e-commerce companies are looking forward to gaining a large portion of their annual sales value during this festive season.
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Red-Seer however, has estimated that the overall value of the goods sold across all online marketplaces may not exceed Rs 10,000 crore in October this year, as compared to goods worth about Rs 9,000 crore sold last year.(image: Indiatimes)
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