Four Reasons RadioShack Is In A Total Death Spiral
Advertisement
RadioShack remodeled a handful of stores and has a new strategy.
Advertisement
But the brand still has a long way to go before it can seriously compete in today's competitive landscape, retail expert Warren Shoulberg writes in a column on The Robin Report.
"It's a store that has been passed by, with a format, merchandise mix and physical presence that no longer registers with the American consuming public," Shoulberg, who is the editorial director for several business publications, writes. "There just aren't enough batteries in the world to recharge Radio Shack."
The company has lost 98% of its share value since 2000.
He highlighted some of RadioShack's worst problems:
Advertisement
- The stores are outdated. "If you want to see a vintage consumer electronics store from the 1990s, you don't have to go visit a museum...just head over to the nearest strip center and look for the Radio Shack sign," Shoulberg writes. "These are among the most tired looking, antiquated and out of fashion stores that exist in American retailing today."
- RadioShack needs to revamp merchandise. Right now, RadioShack is mostly selling cell phones-a dangerously saturated category. "Why isn't it more aggressive in tablets? Or satellite and Internet radio? It carries one 3D printer on its website; should it have more and be the pioneer in this category?" Shoulberg writes.
- Employees are largely clueless. "They may be the most intimidating, least-female-shopper-friendly and all-in-all scary collection of people ever assembled by one corporate entity," Schoulberg gripes.
- The online business isn't promising. "Amazon has cornered the market for online commodities, but Radio Shack clearly missed a once-in-a-business-lifetime opportunity," Schoulberg says.
Advertisement
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- SC rejects pleas seeking cross-verification of votes cast using EVMs with VVPAT
- Ultraviolette F77 Mach 2 electric sports bike launched in India starting at ₹2.99 lakh
- Deloitte projects India's FY25 GDP growth at 6.6%
- Italian PM Meloni invites PM Modi to G7 Summit Outreach Session in June
- Markets rally for 6th day running on firm Asian peers; Tech Mahindra jumps over 12%
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market