Google wants Allo to be a huge success, tweaks it to make India-friendly

Google wants Google Allo, which was launched in India recently, to be a major success in the country and is banking on early users for the same.

Google is expecting more and more people will download Google Allo within few weeks and this will do the trick for the tech giant.

To make Google Allo a hit, the company is tweaking it for India users and will bring the Google Assistant, which is part of Allo, in Hindi and other regional languages.

"India is a big user base for us, it's at the cutting edge of messaging as users have pretty much leapfrogged desktop to mobile. So, that's our play with Allo and Duo, and we're already seeing traction here,” Amit Fulay, product lead for communications at Google, told ET.

Google is also expecting Google Allo to go viral just like Duo, which crossed 10 million downloads within a month of the global launch.
Meanwhile, Google said it will comply with rules and regulations of India.

"We comply with regulations, not just for Allo and Duo but for all our products. We have products in other countries as well and we comply with whatever is lawful, and here we do the same,” Fulay told ET.

Delhi High Court has ordered the government and the telecom regulator to look at regulating messaging apps.

Fulay said all chats are encrypted and while a user's chat history is saved until she chooses to delete it, a user can choose to have messages expire on their and the receiver's devices after a certain time in the incognito mode.