How Starbucks' Howard Schultz turned rags into riches and maintained the moral compass of the largest coffee chain on earth
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He's now responsible for Starbucks, one of the world's most beloved brands and the largest coffee chain on the planet. Last year, Starbucks' profits reached $2.8 billion on revenues of $19 billion, both record highs.
But Schultz isn't singularly focused on the traditional bottom line. He's a dynamic model of a progressive CEO who's as animated by social issues and employee welfare as he is profit margins. Schultz has suggested that Starbucks' creed - "to use our scale for good" - should be a model for other global corporations.
How did Schultz, who came from a "working poor" family in the Brooklyn projects, overcome adversity and grow a quaint Seattle coffeehouse into the largest coffee chain on Earth?
Scroll through to learn the story behind Starbucks and its leading man.
Additional reporting by Shana Lebowitz.
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