Hyundai Motors, Honda are manufacturing in-demand vehicles like never before!
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Hyundai Motor India and Honda Motorcycle & Scooter India have brought changes in production of their vehicles in demand.
Hyundai is making way to manufacture more Creta SUVs in place of entry-level Eon hatchback. Meanwhile, Honda Motor has shifted focus from motorcycles to scooters like Dream Neo, Yuga, etc.
Following the shift, Hyundai’s Creta already jumped to the leadership position in the SUV space within three months of its launch. Creta’s production has been ramped up by 50% from 5,000 units planned earlier to almost 7,500 units a month.
Honda's Activa has remained the No. 1 two-wheeler model for the third consecutive month in August.
"We are changing our product mix as per the customer demand. That helps us in maximising productivity and profitability," Rakesh Srivastava, senior vice president of sales and marketing at Hyundai Motor India, told ET.
Hyundai has over 54,000 bookings for Creta since June and the waiting period is of more than six months.
The local demand is so high that Hyundai has deferred exports of Creta by a few months.
Talking about two-wheelers, Honda's Activa accounts for almost one in every two scooters sold.
Honda sold more than one million units of Activa in the April-August period.
YS Guleria, senior vice president for sales and marketing at Honda Motorcycle & Scooters India, said the company invested in its factory last year to bring in flexibility of eight lakh units annually.
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Hyundai is making way to manufacture more Creta SUVs in place of entry-level Eon hatchback. Meanwhile, Honda Motor has shifted focus from motorcycles to scooters like Dream Neo, Yuga, etc.
Following the shift, Hyundai’s Creta already jumped to the leadership position in the SUV space within three months of its launch. Creta’s production has been ramped up by 50% from 5,000 units planned earlier to almost 7,500 units a month.
Honda's Activa has remained the No. 1 two-wheeler model for the third consecutive month in August.
"We are changing our product mix as per the customer demand. That helps us in maximising productivity and profitability," Rakesh Srivastava, senior vice president of sales and marketing at Hyundai Motor India, told ET.
Advertisement
The local demand is so high that Hyundai has deferred exports of Creta by a few months.
Talking about two-wheelers, Honda's Activa accounts for almost one in every two scooters sold.
Honda sold more than one million units of Activa in the April-August period.
YS Guleria, senior vice president for sales and marketing at Honda Motorcycle & Scooters India, said the company invested in its factory last year to bring in flexibility of eight lakh units annually.
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