Dominique Ansel, the creator of the cult croissant-donut hybrid snack, is opening a London store on Friday.
His invention has proved wildly popular in New York, spawning countless imitators - and now it's going international.
Business Insider UK is outside the Elizabeth Street store for the grand opening at 8 a.m., and we're livestreaming the whole thing on Facebook Live. You can watch it on our Facebook page.
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