MOBILE INSIDER: Apple Pre-Event Roundup - Mobile Marketing Woes - T-Mobile Sues Huawei

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ALL EYES ARE ON APPLE: Apple's highly anticipated product unveiling is September 9. Rumors continue to swirl about what exactly the company will launch. Here's a roundup of what many experts are expecting to see:

• A new iPhone 6 will almost certainly be unveiled. It will reportedly come in two different sizes: 4.7-inch and 5.5-inch.
• Mobile wallets seem to be another big bet. The company is reportedly sending updated iBeacon sensors to stores nationwide as well as shipping NFC readers, says 9to5Mac.
• An Apple-made wearable, currently dubbed the iWatch, is also expected to be revealed. It will come with health tracking capabilities, and may also be equipped with NFC technology to incorporate the aforementioned Apple wallet program.
• As for price, one rumor claims the iWatch could be as much as $400. Additionally, those familiar with the manufacturing chain believe it won't be shipped until 2015.

MARKETERS NEED TO CATCH UP WITH THE MOBILE TREND: A new study conducted by Forrester looks at the mobile marketing landscape, and found it to be rising but still in its infancy. Advertisers, the report found, are increasingly launching mobile campaigns, yet they are still impeded with problems like targeting and proper campaign engagement metrics. In fact, 86% of the marketers surveyed said they would have invested more in mobile campaigns had there been more effective measurements to track engagement. In short, mobile marketing is at a place where agencies now need to incorporate better metrics to ensure campaigns are working properly.

The real takeaway is that consumers are increasingly using mobile yet marketing hasn't quite yet mastered it. "The eyeballs and wallets have migrated to mobile wallets," Josh Herman, VP of product and strategy at marketing technology company Acxiom (who co-sponsored the survey with tech advisement firm 4INFO) said to BI Intelligence. "How do you leverage the investment?" He went on to explain that this study proves that it's not a question anymore on whether mobile advertising is a necessity, but how best to implement it. As Herman sees it, it's time for marketers to "catch up with ubiquitous consumer behavior."

T-MOBILE SUES HUAWEI OVER STOLEN ROBOT TECHNOLOGY: T-Mobile has filed a suit against Chinese hardware company Huawei. The U.S. telco alleges that Huawei has been illegally using its software specifications on a "cellphone-testing robot" Huawei calls "Tappy." The lawsuit claims that Huawei employees even tried to steal T-Mobile components out of its lab in Bellevue, reports the Seattle Times. The Chinese company admits that some of its employees may have acted improperly, but claims it has not stolen any of T-Mobile's technology.

ANDROID STILL REIGNS, BUT LOST SOME U.S. MARKETSHARE: Android is still the dominant mobile operating system in the U.S. with 55.5% of the smartphone subscriber marketshare, compared to iOS's 42.4%, according to numbers from comScore. At the same time, Android did see a 1% dip from April 2014 to July 2014, and iOS saw a 1% increase in that same time-span. Additionally, smartphone subscriptions increased 3% this last 4 months, with 173 million people in the U.S. owning the devices.

NEST NOW AVAILABLE IN THE E.U.: Google-owned smart thermostat maker Nest has announced that it is now available in more European Union countries: Belgium, France, Ireland, and the Netherlands. Before, it was only for sale in the U.S., Canada, and the U.K.

INDUSTRY MOVES:

• Music streaming service Pandora has hired Katie Peters to lead its governmental affairs division. The company has been faced with numerous legal woes over music licensing. Before, Peters worked as a lobbyist for Motorola Mobility.
• Anand Shimpi, the founder of the well-known tech blog AnandTech announced last week that he is leaving the site. Reports say he is going to take a new position at Apple. His former mobile editor Brian Klug has also joined Apple as well.
• Keeping with the Apple trend, industrial designer Marc Newsom has joined Apple. Wired says this is big because, "it means that Apple will now officially have two of the world's best-known and most influential designers working together on future products." Well known Apple designer Jony Ive and Newsom are said to be good friends.

Have news? Tips? Insights? Email me: cweissman@businessinsider.com

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