Make In India Receives 2.1 Billion Global Impressions, Garners Over 3 Million Likes On Facebook

Prime Minister Narendra Modi’s Make In India campaign has become the largest and the fastest growing initiative on the digital platform. The campaign has received over 2.1 billion global impressions on social media and reached an overall fan base of over 3 million on its Facebook page.

“The Department of Industrial Policy and Promotion (DIPP) led Make in India (MII) initiative, has become the largest and fastest growing government initiative ever, on digital leaving behind every other government department like MEA (Ministry of External Affairs), Home Ministry or the Ministry of Information & Broadcasting,” said Ministry of Commerce in a statement.

According to the statistics by the ministry, the Make in India Facebook page has been adding a new member every 3 seconds, which it claimed has not been witnessed by any other government department. “Twitter, MII, (@makeinindia_handle the official account), has as many as 2.63 lakh followers already within 90 days. The MII initiative has been abuzz since the very first day, with its launch video garnering over 5.7 lakh views on YouTube. Not just the social networks, even the website (www.makeinindia.com) has seen immense interest by users with page views over 5.5 million being accessed by over 1.7 million users across the world,” added the ministry.

Interestingly, it is for the first time that any such government initiative has been made interactive through a ‘Q&A’ session on Twitter on the issue of ease of doing business in India. “During the hour long session, Amitabh Kant, Secretary DIPP, addressed about a 150 queries put up by the users from across the world,” stated the ministry.

Interestingly, the campaign, just like its digital performance, has received over 4,000 queries for the 25 sectors it has under its purview.