McDonald's Is Rebuilding Kitchens To Look More Like Chipotle
Nir Elias/Reuters
The fast food giant is building new "prep tables" to make it easier for workers to chop fresh produce and make custom burger toppings, McDonald's CEO Don Thompson said on an earnings conference call today.
The tables will be in many restaurant kitchens by the end of the year, Thompson said.
In addition to paving the way for fresh ingredients, the new kitchen system will give McDonald's "the flexibility to have new toppings and customize food products," he said.
McDonald's faces mounting competition from fast-casual chains like Chipotle, Panera Bread, and Five Guys.
These chains appeal to consumers because they are perceived as being fresher and higher-quality than other fast food chains.
Chipotle workers, for example, prepare food in plain view of customers.
In the coming years, McDonald's is expected to focus on offering more fresh fruits and vegetables, as well as sustainable fish and cage-free eggs.
McDonald's is also testing a program in California that lets customers customize their burgers.
- Internet of Things (IoT) Applications
- 10 Ultimate road trip routes in India for 2024
- Global stocks rally even as Sensex, Nifty fall sharply on Friday
- In second consecutive week of decline, forex kitty drops $2.28 bn to $640.33 bn
- SBI Life Q4 profit rises 4% to ₹811 crore
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market