One of the hottest bedding startups is opening a hotel in Los Angeles - and rates start at $500 a night
Nicole LaMotte
Launched in 2014, Parachute has gained a bit of a cult following for the high-quality sheets it manufactures in Italy and then sells online and in its Venice showroom. At its new 2,200-square-foot penthouse hotel, guests can actually sleep on Parachute bedding and mattress pads, and try out its popular bath towels and bathrobes. Nightly rates for the one-bedroom loft will range between $500 and $600, and it can be booked on Parachute's website.
"It is an opportunity for our community to engage with Parachute in a new and exciting way," Parachute founder and CEO Ariel Kaye told Business Insider. "We wanted to create a space that would feel comfortable not only for a group of thirty, but also for a couple looking to relax on vacation and to experience Venice like locals."
Let's take a look at what guests of the Parachute Hotel can expect from their stay.
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