Paytm answers your questions on pre-bundled mobile apps

Recently, Paytm, Jabong and Hotstar have partnered with mobile companies like Samsung, Microsoft, Panasonic, Micromax, Karbonn and the like to pre-embed their mobile apps on outgoing smartphones.

Shankar Nath, Senior Vice President at Paytm answers your questions about such pre-bundled apps:

Why would my smartphone now come pre-installed with such apps?

Manufacturers are doing this to add value to their products. The move will only help facilitate India’s massive movement to apps in terms of people transacting online.

When can we expect Paytm enabled smartphones?

Few models from Micromax, Intex, Lava and Karbonn are already in the market. Lumia models would have it sometime later. It’s an ongoing process.

Do you feel jittery that this might put off a lot of non-Paytm budget smartphone users?

As technology has advanced, processing power has kept going up, and smartphone costs have kept going down. Most of these apps are very light and most people will find it useful. Otherwise, one can always uninstall.

What kind of sales hike are you expecting?

The app will certainly allow us to reach a wider user base. 3/4^th or nearly 80% out of the total million transactions a day we process is through a mobile.

Any plans to go mobile only, like Myntra?

None as of now. We get a significant amount of business through our app. So it’s a crucial part of our overall distribution and marketing efforts. However, we’d like to have all channels available.