Take a tour of the New York City subscription startup where you'll find swings, sneakers, and gnomes

Continue reading

Birchbox office tour

Courtney Verrill

Business Insider's Gillian Dukoff (left) and Amanda McKelvy (right) give the Birchbox office swings a test.

In 2010, beauty box service Birchbox launched the subscription-box craze.

Now, companies offer subscription services providing everything from chocolate to liquor to dog toys - not to mention competing beauty-box services. Faced with stiff competition and a cooling environment for startup financing, Birchbox has had to make some changes.

In March, Business Insider reported that Birchbox held a round of layoffs, and in June, CEO Katia Beauchamp announced another round. The Wall Street Journal reported that the company was also putting expansion plans on hold and consolidating its two-story office to one floor.

"We have to be focused on the fact that the economic environment is changing for all startups," Beauchamp told Business Insider . "We want to make sure that we are mindful and that we keep in front of that and we're ready to weather whatever this is."

And weathering it they are. The company's new floor is in NoMad, the neighborhood north of Madison Square Park in Manhattan. Aside from the sparkling kitchen and cheery conference rooms you'll see in many startups, the office is peppered with unique tokens of employee recognition, from bright pink Nike sneakers to a surprisingly large population of gnomes.

Scroll down to take a tour.

Add Comment()

Comments ()

Sort By:
Be the first one to comment.
We have sent you a verification email. This comment will be published once verification is done.

Follow Business Insider on