Tennis star Andy Murray just dealt a major blow to Under Armour
AP
Murray is under a four-year sponsorship deal with the Baltimore-based retailer.
Under the contract, he's supposed to wear Under Armour gear on the court.
But at the US Open, which began August 31, Murray has been wearing Adidas on his feet, USA Today reports.
Adidas highlighted its contract-breaking victory over Under Armour on Tuesday in a jeering tweet.
"You can choose armour, or you can choose a weapon," the brand tweeted, with a photo of Murray wearing his Adidas shoes.
You can choose armour, or you can choose a weapon. #ImpactTheGame pic.twitter.com/9rXFn5SpA7
- adidas tennis (@adidastennis) September 2, 2015
Murray was previously sponsored by Adidas.
(Under Armour didn't make a tennis shoe at the time that he signed the contract).
Over the course of several months, Under Armour developed a shoe for him called the Clutchfit Pursuit.
Murray finally debuted the Under Armour Clutchfit Pursuit in June at Queen's Club. But last month, he was back to wearing his Adidas on the court.
Here's Murray wearing the Under Armour shoes in June:
AP
It won't have much of an impact on sales for now, however, since Under Armour doesn't currently sell a tennis shoe to the mass market.
The company only made one pair of Clutchfit Pursuit shoes specifically for Murray, and it hasn't revealed plans for a wide release yet.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- RBI announces auction sale of Govt. securities of ₹32,000 crore
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market