The NBA and TNT have hit the jackpot with blockbuster Kyrie Irving-Isaiah Thomas trade
Jonathan Bachman/Getty Images
While the debate will rage over which of the Eastern Conference title contenders got the better end of the deal, two of the winners are already known - the NBA and TNT.
The NBA released its 2017-18 scheduled a week ago and the first game of the season will feature, you guessed it, the Celtics playing the Cavaliers.
The 2017-18 season will tip off on October 17 with a double-header on TNT. The first game of that double-header will be the Cavs at home against the Celtics.
The game was already a marquee rematch of the 2017 Eastern Conference Finals. Now it has the added drama of Irving going against LeBron James and fan-favorite Thomas going against his old team.
In other words, the ratings will be through the roof.
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