This short film from Godrej Cinthol tells the world that women are #ReadyForAwesome
Advertisement
Advertisement
Even though there has never been any doubt about women being awesome, the recent performance shown by Indian
However, the journey of women being awesome started with them saying a simple ‘No’, to those who thought that women aren’t equal to men, to those who tried to bind them in stereotypes, and to all the obstacles and limitations.
This latest short film from
The film has been shot from the point of view of an athlete training hard for her sport, taking sports as a metaphor to depict today’s women who are determined to win over the world against all odds.
Advertisement
The film is an ode to such women, who don’t believe in giving excuses, and want to show their skills and talents to the world.
Catch the film here:
Talking of the brand, the film gives Cinthol the perfect platform to introduce its new range of fragrances, to bring alive their awesomeness in Cinthol women.
Advertisement
Translating this spirit in the Cinthol tone of “Alive is Awesome”, the film uses a similar tagline of #ReadyForAwesome.On the launch of the Cinthol women’s range, Ajay Dang, Head Marketing, Godrej Consumers Products Ltd., says, “The latest #ReadyforAwesome film is yet another digital innovation from our flagship brand Cinthol. The video is not just about sports; it’s a metaphor for today’s woman who is ready to accept challenges and deliver on her own terms. It’s an ode to all women who want to achieve their dreams under any circumstance. We believe that this communication will relate to our female target audience and instill a sense of pride for their achievements."
On the campaign idea and film execution, Anu Joseph, Chief Creative Officer, Creativeland Asia Pvt. Ltd., adds, “Women in sport have now taken centre-stage in India. Sport is a precursor of what’s coming and perhaps the most symbolic of all bastions to be felled by women. Indian women, in all walks of life, are
The film has been directed by Karthik Ramnathkar and produced by Balls Worldwide.
Advertisement
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- Realme C65 5G with 5,000mAh battery, 120Hz display launched starting at ₹10,499
- 8 Fun things to do in Kasol
- SC rejects pleas seeking cross-verification of votes cast using EVMs with VVPAT
- Ultraviolette F77 Mach 2 electric sports bike launched in India starting at ₹2.99 lakh
- Deloitte projects India's FY25 GDP growth at 6.6%
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market