Virgin America is going away, here's when it will become Alaska Air
Virgin America
In December 2016, Alaska Airlines completed the acquisition of the boutique carrier for $2.6 billion.
However, it is believed the total value of the deal, including Virgin's debt and aircraft-leasing obligations, could reach $4 billion.
According to the memo, starting on April 25, all customers trying to book flights on Virgin America will be directed to Alaska Air's booking system. In addition, Virgin's all-Airbus fleet with be combined with Alaska's all-Boeing fleet in a single inventory of flights.
Alaska Airlines was not immediately available for comment.
Even though the San Francisco-based outpost of Sir Richard Branson's Virgin empire was only around for a decade, it achieved quite a bit in its time. Until Delta's recent renaissance, VA was consistently rated America's best airline.
Together, the newly merged Alaska/Virgin America is America's 5th largest airline behind American, Delta, United, and Southwest.
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