Volvo Reveals A New SUV With A Truly Opulent Interior
Volvo
However, after remaining largely unchanged for 14 years, the Chinese-owned Swedish automaker has finally announced a new XC90 with a truly opulent interior, set to launch this year.
The interior is part of Volvo's latest effort to transform its image from the maker of safe, bland, family cars to a full-fledged member of the luxury car fraternity.
And based on the overwhelmingly positive public reaction to the proposed interior, the company's efforts may finally be working. Volvo
While the overall design of the interior may draw much of the public's attention, it's the subtle upgrades in quality and materials that will catch the eye of more discerning customers. Volvo hopes the inclusion of fine Nappa leather, rich wood trim, diamond-cut switchgear, and a crystal shift-lever made by Swedish glass makers Orrefors will help it reclaim some the premium buyers it lost to German and British rivals. Volvo
The new XC90 will be the first model to ride on the company's new Scalable Product Architecture (SPA) which, according to Volvo, will improve the vehicle's drivability and crash worthiness. While engine options for the new generation has not be announced, it is likely to feature different and smaller powertrain options than the previous version's five, six, and eight-cylinder engines.
Volvo
Volvo has not yet revealed the new XC90's exterior design and pricing, but current generation 2014 models start at $39,700.
Volvo
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