Whole Foods is copying Walmart to try and get rid of its 'whole paycheck' image
Business Insider
Whole Foods is taking some cues from Walmart in its latest effort to shed its "whole paycheck" image.
The grocery chain is now stamping its paper shopping bags with a familiar tagline: "great everyday low prices."
The tagline is familiar because it's nearly identical to the famous "everyday low prices" slogan that has been at the center of Walmart's marketing strategy for the last 50 years.
The concept behind the strategy and tagline is this: Customers don't need to wait for coupons or sales to shop at Walmart, because Walmart always offers the lowest prices.
Many retailers have attempted to copy that concept over the years, but few have been successful.
Most retailers resort to the more commonly used promotional strategy known as "high-low" marketing that's marked by frequent sales and coupons.
Reuters
Whole Foods first started referring to "everyday low prices" last year when it announced the rollout of its cheaper chain of stores, called 365 by Whole Foods Market.
In a press release, the company said "the new stores will offer convenience and everyday low prices on natural and organic products."
Whole Foods launched the 365 chain, in part, to enable the company to reach more lower-income, urban markets where a traditional Whole Foods store is less likely to succeed.
AP
The company has dropped prices to try and better compete with the growing number of retailers now offering natural and organic foods.
But sales at stores open at least a year are still falling. Whole Foods' same-store sales dropped 2.6% in the most recent quarter.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market