You can finally buy M.A.C products online in India through Nykaa

Online shopping has changed our lives for the better. Now getting our hands on something we’ve been lusting over- be it clothes, gadgets or makeup takes us all of five minutes- that too from the comfort of our homes.

And, more than anything, there is nothing better than having our favourite brands available online in India and not have to go through the whole shipping fiasco while ordering from international websites.

Beauty website Nykaa seems to have heard the prayers of every makeup loving girl and thanks to them, M•A•C (Make-up Art Cosmetics) products will be available online in India for the first time exclusively on the website.

ELCA Cosmetics, the parent company of M.AC, has associated with Nykaa to launch its international beauty brands in a phased-out manner starting with Clinique and Estée Lauder in November 2016, and Bobbi Brown in January 2017.

Boosted by the addition of these beauty powerhouses and with the growing demand for luxury beauty among Indian consumers, Nykaa anticipates a growth of 10X in luxury beauty sales through the next year.

The luxury offering will be available on the specialized ‘Nykaa Luxe’ section which offers a unique experience both with design and content. In order to give customers an in depth understanding of the products, the store also hosts ‘Luxe Letters’ a blog featuring weekly inputs from industry leaders and experts.

Available online will be the blockbuster franchises from M•A•C: Prep + Prime, PRO Longwear, Mineralize and Studio.