A mother is calling out Target for this sign in the store
Target customer Abi Bechtel was shopping in Green, Ohio when she noticed a sign.
A sign above an aisle read two labels, "Building Sets" and "Girls' Building Sets."
The mother immediately took notice of the distinction and posted a tweet calling out the retailer.
Her tweet has gone viral, receiving over 2,000 retweets and favorites.
Don't do this, @Target pic.twitter.com/cfh3cp5Nqa
- Abi Bechtel (@abianne) June 1, 2015
The tweet has sparked support, criticism, and debates across media platforms. Many users posted supportive responses to Bechtel and thanked her for raising attention to this issue.
.@abianne Thanks for calling that out. Certainly @Target can and should do better!
- PigtailPals.com (@PigtailPals) June 10, 2015
@abianne @Target U R SO RIGHT ON WITH THIS! I'm bothered when discrimination is so obvious yet some1 had np doing do it in 2015
- Laura R Gullett (@skybits) June 9, 2015
@abianne I'm ashamed of you @Target
- Mistyamber (@MistyamberA) June 3, 2015
Others felt the backlash was unwarranted.
@abianne @mikepriceinla @Target Surely there are more important things to get worked up about?
- Marc Crowther (@marccrowther) June 2, 2015
@abianne @Target Really? By your logic 'Girls Shoes' are sub standard. Anything labeled non-gender neutral is somehow wrong?
- Mark S. Singleton (@byawhisker13) June 10, 2015
"In our toy department, we offer a wide assortment of unique, differentiated, must-have merchandise, that children of all ages, stages and interests will love. We know families are tight on time and looking for inspiration. Therefore, we continually explore how to organize our stores and website in ways that will be convenient, appealing and helpful to our guests," the spokesperson said.
@jaketapper Does all products & marketing need to be gender neutral now? This is PC overload. I have daughters and not offended. @Target
- Adriana Cohen (@AdrianaCohen16) June 10, 2015
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