The 10 most effective ad campaigns this year

10. Under Armour — I Will What I Want. Warc Points: 53.5

10. Under Armour — I Will What I Want. Warc Points: 53.5

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9. Hindustan Unilever — Kan Khajura Tesan. Warc Points: 58.2

9. Hindustan Unilever — Kan Khajura Tesan. Warc Points: 58.2

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8. Coca Cola — Share a Coke. Warc Points: 59.5

8. Coca Cola — Share a Coke. Warc Points: 59.5

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7. Honey Maid — This is Wholesome. Warc Points: 59.9

7. Honey Maid — This is Wholesome. Warc Points: 59.9

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6. Newcastle Brown Ale — If We Made It. Warc Points: 66.4

6. Newcastle Brown Ale — If We Made It. Warc Points: 66.4

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5. Volvo — Live Test Series. Warc Points: 68.3.

5. Volvo — Live Test Series. Warc Points: 68.3.

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4. Intermarché — Inglorious Fruits and Vegetables. Warc Points: 69.9

4. Intermarché — Inglorious Fruits and Vegetables. Warc Points: 69.9

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3. America's Navy — Project Architeuthis. Warc Points: 81.2.

3. America's Navy — Project Architeuthis. Warc Points: 81.2.

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2. Always — #LikeAGirl. Warc Points: 126.3.

2. Always — #LikeAGirl. Warc Points: 126.3.

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1. OPSM — Penny the Pirate. Warc Points: Warc Points: 138.6.

1. OPSM — Penny the Pirate. Warc Points: Warc Points: 138.6.

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