Amazon is about to open a bunch of grocery stores - and Kroger, Walmart, and Whole Foods should be terrified
REUTERS/Jonathan Alcorn
The stores - known internally as Project Como - will be small, stocked only with fresh items such as produce, milk, and meats, the Journal reported citing sources.
Customers will be able to order items that have longer shelf lives - such as cereal and peanut butter - through a mobile app or from touch screens around the stores, according to the report.
Amazon is also planning to open drive-in locations where customers can pick up groceries that they ordered online, the report said. The groceries will be delivered to customers' cars by employees using a license-plate reading technology meant to speed up wait times, according to the Journal.
Geekwire has published photos of what is reportedly one of the first Amazon grocery stores in Seattle.
From the outside, it looks a lot like a Chipotle restaurant.
Yes, Amazon is behind that drive-up grocery store coming to Ballard #Seattle https://t.co/BuvHBrjdFj r/SeattleWA pic.twitter.com/hyClVDrxUN
- Seattle Reddit (@rSeattleWA) October 10, 2016
Could this be a new model of grocery shopping? Amazon are set to launch a drive-up grocery #store https://t.co/DZlGpFrkr9 pic.twitter.com/SxU8Q2KRQ0
- Hattie Jenkins (@HattieJenks) October 11, 2016
Amazon's secretive drive-up grocery store takes shape in Seattle neighborhood https://t.co/IKHvIixvxx pic.twitter.com/DbQxQv9Hut
- Norm Gregory (@NormGregory) October 10, 2016
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.
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