Are You Game To Transform Employee Training, Engagement? This Start-up Can Help…
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The New Year has brought us some much-awaited good news on the hiring front and along with that, some concerns. According to experts, it may rain jobs in 2014 as Indian But there’s another side of the story. Ask employees why many of them tend to take flight and the responses would seem identical. At least 39% are concerned about opportunities regarding
Who runs MindTickle (www.mindtickle.com): Four
Prior to starting up, Mohit was a director in PwC’s management consulting practice at New Jersey and worked with a number of telcos in the US, Europe, and
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What inspired the venture: A hobby activity by the foursome led to the Eureka moment. It was called
At the same time, they saw the rise of some new technologies and new concepts – Cloud, for instance, and increasing mobile penetration; social networking, casual gaming and gamification. The four of them were quite convinced that a big opportunity was out there to transform the learning experience with the help of social and gamification elements. So they did some more experiments with knowledge-based games, and worked with L&D experts and researchers to learn the best practices in interactive learning. “Finally, we deployed pilots for corporate houses and the feedback was just awesome,” says Krishna. “It was noon-clear that
What’s the pitch:
Why the name MindTickle: During its research days, the start-up came up with a unique content creation technique that would transform chunks of data into interesting mind tickles – a series of brain-teasers that would help you gain knowledge through problem solving and content discovery. Hence, the name.
How it works: Simply put, MindTickle has created a Cloud-based learning platform, which enables enterprises to deliver their training programmes anywhere, at any time and on any device. Moreover, the same learning platform can be used to train their partners and customers. It features an in-built social and gamification engine that makes the entire learning experience really engaging. This has not only resulted into huge participation, but also ensured increasing level of
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As of now, the focus is on
The start-up offers an intuitive admin interface with a number of templates that allow companies to create interactive training programmes by using their existing content (audio, video, PPT, PDF, Doc file, etc.). Once that is done, a trainer can invite end-users who can securely access the site via any Web browser. Detailed
“Our platform has several pre-defined,
Claim to fame: Traction and recognition. MindTickle has been awarded for ‘Best use of engagement techniques in Enterprise HR’ at the Global GSummit in 2012 and 2013. And the traction has been impressive over the past two years. More than 54,736 learners from a number of leading organisations have benefited till date while its customer base includes several
Show me the money: Unlike many start-ups, this one is a venture-funded company and raised an undisclosed seed
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Biggest challenge: Not competition, per se, feels Krishna. According to him, MindTickle’s platform actually complements a lot of existing learning solutions, rather than being a direct competition. For instance, the company has tools, which help create great videos from existing PPTs or help record or create screencasts for training. With the help of such platform integration capabilities, companies in the training space can actually improve their offerings by leveraging multiple content formats. On the other hand, quite a few education tech companies like Udemy, Coursera and
“But one of the biggest challenges is to evangelise the concept – to make people aware of how easy it is to create great training programmes,” admits Krishna. Many of the
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