CHART: Among World Cup Sponsors, Adidas Is Dominating Social Media
Adidas planned their entire World Cup social media campaign months in advance and it is paying off as they are dominating other big sponsors in the world of shares and likes.
The folks at Kantar have been tracking the number of times four of the main World Cup sponsors, Coca-cola, Sony, McDonald's, and Adidas, have been mentioned on Twitter and it is not even close.
Here is a look at the Twitter mentions during the last week with the biggest peak being during Argentina's quarterfinals win over Belgium and the more recent being during Germany's thrashing of Brazil in the semifinals.
BusinessInsider.com
Adidas has capitalized on two things that work very well on Twitter, images and pandering to fan bases that are eager to share positive images of their team.
Only the best teams make it to the semi-finals of the #WorldCup. Congratulations to Germany and the hosts. #allin pic.twitter.com/5oYR9mFOco
- Adidas (@adidas) July 8, 2014
This has not been a recent trend either. Throughout the World Cup, Adidas has thoroughly dominated the other main sponsors on Twitter.
BusinessInsider.com
- Should you be worried about the potential side-effects of the Covishield vaccine?
- India T20 World Cup squad: KulCha back on menu, KL Rahul dropped
- Sales of homes priced over ₹4 crore rise 10% in Jan-Mar in top 7 cities: CBRE
- Gold prices fluctuate as geopolitical tensions ease; US Fed meeting, payroll data to affect prices this week
- Best beaches to visit in Goa in 2024
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market