Chipotle is giving away free queso to convince customers to try the new recipe - here's how to get some
Hollis Johnson
- Chipotle is giving away free queso on Tuesday.
- All customers have to do is wear a "cheesy sweater" to get free queso with an order of a burrito, bowl, salad, or tacos.
- Earlier in December, Business Insider reported that Chipotle had revamped its queso recipe after facing intense backlash.
Chipotle is giving away free queso on Tuesday.
On Tuesday, December 12, the chain is offering free queso with the purchase of burritos, bowls, salads, or tacos. The one catch: customers have to wear a "cheesy sweater," as part of the holiday festivities.
Chipotle's queso roll-out has been a nightmare for the chain. Since September, customers have slammed the dip as a "crime against cheese," "expired Velveeta," and "dumpster juice."
However, the chain recently rolled out a revamped recipe that fixes some of the original queso's textural issues. The new queso still doesn't have the exact goopiness that makes the Tex-Mex classic so beloved, but it is a marked improvement.
While the new queso still isn't the ideal dip, it does provide a hearty topping for a burrito or burrito bowl. So, it makes sense that Chipotle is only giving free queso as a topping with entrees on Tuesday. Customers are additionally limited to one free queso per person.
The Future of Retail 2018 by the BI Intelligence Research Team.
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