Gusto just made it easier for all of its employees to get pregnant
Business Insider/Julie Bort
Fifteen states require employers to offer some fertility coverage, reports the San Francisco's Chronicle's Marissa Lang, but that coverage often hinges on a being diagnosed as clinically infertile, as defined by the American Society of Reproductive Medicine.
A gay couple might not be clinically infertile (incapable of getting pregnant after a year of unprotected heterosexual sex), but they still can't biologically conceive a child together.
A single woman can't biologically conceive on her own either.
So Gusto is offering insurance that ditched the medical diagnosis requirement and will cover up to $20,000 worth of treatment anyway.
Gusto CEO Josh Reeves was inspired to extend this fertility provision by one of his employees, Katie Evans-Reber, and her wife Amy. The couple had one child together and were trying for a second but their fertility treatments were not working. After a lot of heartache and $40,000 worth of attempts, they couldn't afford to keep trying.
When researching insurance that covered infertility treatments in this less restrictive way, Reeves was surprised by how few employers ever researched the question. Cigna told the Chronicle that it estimated there were perhaps four other companies offering this benefit nationwide.
"My hope is Gusto can lead by example and inspire other businesses to do the same," Reeves told Business Insider.
While Reeves may be motivated by kindness (he's known to be a very nice guy), in many ways, it makes good business sense for Gusto to pioneer this benefit, too.
Gusto offers payroll and insurance benefit software to small and mid-sized companies. It's pitch is that it's software treats people more humanely, Reeves tells Business Insider.
- India poised to become world's third largest consumer market by 2026 outpacing Germany, Japan
- IPL's impact player rule implemented as test case, can be revisited: Jay Shah
- Indian smartphone market up 8%, 5G smartphones account for over 70% of shipments
- Manchester United named world’s most valuable football club! MLS dominates top 50 list - the Messi effect?
- Rahul Dravid will have to reapply if he wants to continue as head coach after June: Jay Shah
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market