Hotels Are Starting To Reward Their Guests For Posting About Their Stay On Social Media
Shutterstock
Today, Kimpton Hotels & Restaurants introduced its new rewards system, Kimpton Karma Rewards. The new loyalty program recognizes guests for their behaviors-including mentioning a Kimpton hotel or restaurant on social media, reports USA Today.
Guests might not get points with Kimpton, but they will receive personalized perks like an in-room spa treatment or other amenities.
"Loyalty as a concept is not just about transactions," said Maggie Lang, senior director of guest marketing at Kimpton told USA Today. "Karma is rewarding engagement."
Kimpton is just one hotel and restaurant chain to acknowledge and reward its customers for what's basically free public relations and marketing.
@Marriott enjoy Marriott Baltimore Waterfront #lovemarriottrewards #MRpoints pic.twitter.com/ugl33W1tma
- John Bee (@john_bee1) July 16, 2014
In May, Marriott introduced a rewards program called PlusPoints, allowing members to earn points for "everyday social behaviors"-posting on Twitter, checking in on Facebook, or posting a picture on Instagram with a Marriott-specific hashtag.
It's a clear reach to millennials, who are increasingly getting to the age where they have both disposable income and social influence. People are likely to be influenced by what their friends post on social media. If you post a gorgeous picture of your hotel room's view of the sunset over the Chicago skyline, your friends will take note, and now your hotel will, too.
Hotels benefit from the marketing, which costs substantially less than a PR firm. And it's easy enough for customers-in return for posting a picture and tagging it on Twitter or Instagram, they get pretty great rewards. Whether they recognize themselves as unofficial PR agents for the hotel they're staying at is another story.
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market