Luxury fashion houses are embracing 'athleisure' with $1,000 leggings
Net-A-Porter (right); Barneys New York (left)
As designer leggings fetch prices equal to and exceeding the cost of a pair of Manolo Blahniks, the $1.1 billion industry is booming.
Why are people paying $500 to $1,000 (or more) on what's basically stretchy workout pants?
With the "athleisure" trend holding firm, designers have given the gym staple a brand-new look, mixing materials, adding patterns, and playing with texture.
Selling for $1,150 and $550, respectively, Brunello Cucinelli and Donna Karan have gone as far as designing cashmere leggings. But make no mistake: those high price tags aren't limited to leggings made from expensive fabrics and skins.
A standard pair of black, pull-on Givenchy leggings goes for $1,175 on Farfetch.com. And Alexander McQueen gets $1,385 for its brightly colored leopard leggings, pictured above.
As noted by the New York Post, celebrities and stylish city-dwellers are hitting the red carpet and the street in their high fashion leggings. According to Brook Jaffe, fashion director of Bloomingdale's, whom the paper spoke with, the sneaker trend has helped popularize printed designer leggings, which are flying off the department store's racks.
But many will say that it all started with lululemon and its $100 yoga pants, which begat similarly priced workout pants from brands like Stella McCartney (Adidas by Stella McCartney), Free People (FP Movement), and, just recently, ROWLEY Fitness, by Cynthia Rowley.
Whether you believe leggings are pants or not, they're not going anywhere. In fact, they could even start replacing pants.
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