Manchester United and HCL are creating something awesome at the Old Trafford stadium!
Advertisement
Advertisement
Technology firms are increasingly tying up with sports franchises, the latest being a tie-up between HCL Technologies and According to the deal, the Indian IT company will create an innovation lab at
The Manchester United has 659 million fans, and it interact with 100 million of them digitally. “I think that ManU is unique in that scale, not to sound immodest," said Richard Arnold, ManU group managing director.
"So we required an industrial-level solution (and) that is what we found HCL could bring," said Arnold, adding that an increased focus on digital is part of the club's strategic vision.
Such kind of tie-ups boosts visibility. Last year, Spanish football club Real Madrid signed a four-year business, technology and marketing partnership with
Advertisement
It was widely reported that the deal size at about $30 million. No other Indian IT company has signed up with a sporting franchise as yet.
HCL Technologies CEO
"This partnership is unique and creates value not just for Manchester United and its fans but also for all forward looking organisations across the world," Gupta said. Team sponsors such as insurance broker Aon, carmaker
"While this does give us a staging point, it is more important that...we will get a lot of data and insights. That can be leveraged for our other clients," said
The company has created six co-innovation labs so far, including one with German lender Deutsche Bank. But those labs typically come with confidentiality clauses related to the output. The Manchester United lab will be open to HCL's clients who want to visit, Chatterjee said. For Indian IT companies, showcasing prestigious deals is important.
Advertisement
"Digital is an emergent wave but one likely leading to polarised outcomes among players,"
(Image: Indiatimes)
Advertisement
- Should you be worried about the potential side-effects of the Covishield vaccine?
- India T20 World Cup squad: KulCha back on menu, KL Rahul dropped
- Sales of homes priced over ₹4 crore rise 10% in Jan-Mar in top 7 cities: CBRE
- Gold prices fluctuate as geopolitical tensions ease; US Fed meeting, payroll data to affect prices this week
- Best beaches to visit in Goa in 2024
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market