McDonald's tried to say the McBurrito would replace Mexico's national dish and chaos ensued
McDonald's has alienated customers in Mexico by suggesting that the McBurrito would replace tamales.
"Tamales are a thing of the past," McDonald's said in an advertisement posted on its Mexican Facebook page.
Customers were infuriated by the statement, reports Rafa Fernandez De Castro at Fusion.
"Tamales are a traditional masa-based, leaf-wrapped food. It's Mexicans go-to comfort food," he writes. "So when the gringo burger joint took a swing at the tamale, Mexican nationalism came out in full force on social media to denounce McDonald's culinary blasphemy."
"I'd rather eat tamales than your horrible rotten products," one customer wrote on Facebook.
Other posts called McDonald's "idiotic" and asserted that its products were made from rat meat.
Public figures such as TV news anchor Joaquín López-Dóriga also spoke out against the company.
McDonald's eventually removed the campaign.
The fast food giant is losing market share in the US.
McDonald's hasn't done enough to appeal to the growing Hispanic population, Columbia Business School professor Michelle Greenwald told Business Insider.
"They aren't doing enough to attract the fastest-growing demographic," Greenwald said. "Perhaps if they innovated it would help their business.
- 6 reasons why you should visit Ladakh this summer
- TVS iQube gets a new variant priced under ₹1 lakh, ST variant gets a bigger battery
- As English players begin their premature IPL exodus, Gavaskar calls for action against England Cricket Board
- Top 10 destinations for river rafting in India in 2024
- Should you enrol your child in an online university like IGNOU?
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market