Minka Kelly And Arnold Schwarzenegger Take One Lucky Guy On A Crazy Adventure In Bud Light's Super Bowl Ad
YouTube/officialbudlight
Bud Light is using this year's Super Bowl to introduce a new tagline, "The Perfect Beer For Whatever Happens," and America's best selling beer is pulling out all the stops to make sure it's a hit.
In its "Epic Nights" ad posted Friday morning on YouTube, a hidden camera follows an average Joe named Ian as he meets a woman named Kelly (he doesn't know she's an actress), who offers to give him a bottle of Bud Light if he promises to be up for whatever happens next. Ian agrees, and things take off from there.
In a storyline that somewhat mirrors the popular "The Hangover" movies, Ian is led to a stretch limousine filled with beautiful women and comedian/DJ Reggie Watts, who are on their way to a bachelor party.
From there, Ian receives a suit from Minka Kelly, meets Don Cheadle (and a llama) in an elevator, and challenges Arnold Schwarzenegger to an intense game of ping-pong in front of a crowd of cheering fans.
After Ian defeats Arnold, one of the walls in the room they are standing in comes down to reveal that they are actually in a giant party being played by the band OneRepublic.
Here's the video, which is nearly four minutes long. The Super Bowl commercial will be edited down to 90 seconds and aired over two commercial spots during the game.
Bud Light is hoping that its star-studded ad and new tagline will win over millennials as it looks to reverse a continued sales decline resulting from the rising popularity of craft beers and sweet cocktails.
The ad was made by BBDO, which Bud Light named as its agency of record this past summer.
- RBI Governor Das discusses ways to scale up UPI ecosystem with stakeholders
- People find ChatGPT to have a better moral compass than real humans, study reveals
- TVS Motor Company net profit rises 15% to ₹387 crore in March quarter
- Canara Bank Q4 profit rises 18% to ₹3,757 crore
- Indegene IPO allotment – How to check allotment, GMP, listing date and more
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market