Music is driving Instagram in a very unique way
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For the past five years, In April 2015 Instagram launched @music, an account dedicated to music lovers. And since then musicians have taken to Instagram to tell their stories and some native artists even break their music here.
A study by Nielsen and Instagram Music analyzed the behaviour of Instagram users and here are the most interesting results.
Instagram Users are Music Fans
Instagram users spend more money on music and devote more time listening to music. The first part of the
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Pop leads the spot followed by hi-hop or rap.
Instagram Users Stream More Music
Instagram users are twice as likely to pay for streaming.
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Instagram Users Love Live Music
During live music events, Instagram is the number 1 platform for music fans, festival-goers and artists.
The study was published by Lauren Wirtzer-Seawood is Head of Music Partnerships at Instagram in a blog.
(Image credits: Reuters, cuepoint-nielsen)
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