PBS Exec Says You Must Demand Failure From Employees To Drive Innovation
When Jason Seiken joined PBS in 2006, he knew this way of thinking needed to change.
"Business school literature has long stressed the importance of taking risks and encouraging rapid failure," Seiken, senior vice president and general manager of digital at PBS, writes in the Harvard Business Review. "At PBS Digital, we went beyond corporate lip service and demanded failure from each and every employee."
In 2007, PBS faced a period of "desperation," as the site's "audience growth had stalled and the product pipeline was dry," he says. So Seiken decided to change the company's "deeply engrained culture of caution" by adding failure as a new metric to employees' performance goals.
He told employees: "If you don't fail enough during the coming years, you'll be downgraded," he writes.
"The idea was deliver a clear message: Move fast. Iterate fast. Be entrepreneurial," says Seiken. "Don't be afraid that if you stretch and sprint, you might break things. Executive
Want your business advice featured in
- Top temples to visit in India you must visit atleast once in a lifetime
- Top 10 adventure sports across India: Where to experience them in 2024
- Market recap: Valuation of 6 of top 10 firms declines by Rs 68,417 cr; Airtel biggest laggard
- West Bengal Elections: Rift among INDIA bloc partners triggers three-cornered intense contests
- Angel Investing Opportunities
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market