People are going nuts for this bagel that looks like a rainbow and tastes like cereal
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Flickr/Alan Turkus
In the 10-second video, reality TV star Jonathan Cheban (Kim Kardashian's best friend) emptied a bag of the colorful creations onto a table and stared at them like they were the bagel equivalent of a unicorn. And they kind of are.
They taste like cereal, they're slathered with Funfetti-style cream cheese, and you'll get an inordinate amount of likes if you post a photo of one on social media.
Keep scrolling to learn all about the trippy-looking Brooklyn bagels that are burning up Instagram.
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