Ray-Ban has done something to curb fakes. Here’s what it is
Advertisement
In a bid to clip fake products flooding the online marketplaces, Ray-Ban has converted its India website into an ecommerce platform.
The eyewear brand, Ray-Ban, followed the footsteps ofPuma and Adidas , which set up their own ecommerce platforms in India.
Since India has allowed global single brand retailers to sell items under one label, Ray-Ban appointed Ace Turtle to manage its online platform, which manages Puma, Flying Machine and French Connection, etc.
Due to mushrooming counterfeits, Ray-Ban was badly hit and last year Luxottica Group, the parent organisation of Ray-Ban, moved Delhi High Court against ShopClues.com, accusing it of selling fakes and misleading customers by offering heavy discounts.
Luxottica also registered cases against CraftsVilla and Sytlemyway for allegedly marketing fake Ray-Ban products, according to the Delhi High Court website.
"Luxottica is fully committed against counterfeiting, and this is demonstrated by the implementation of numerous activities: from the constant monitoring of the main counterfeit product suppliers to the partnership with local law enforcement and custom operations to seize the products, and ultimately the activation of legal actions against perpetrators," Akash Goyle, country manager for Luxottica India, told ET.
Advertisement
The eyewear brand, Ray-Ban, followed the footsteps of
Since India has allowed global single brand retailers to sell items under one label, Ray-Ban appointed Ace Turtle to manage its online platform, which manages Puma, Flying Machine and French Connection, etc.
Due to mushrooming counterfeits, Ray-Ban was badly hit and last year Luxottica Group, the parent organisation of Ray-Ban, moved Delhi High Court against ShopClues.com, accusing it of selling fakes and misleading customers by offering heavy discounts.
Luxottica also registered cases against CraftsVilla and Sytlemyway for allegedly marketing fake Ray-Ban products, according to the Delhi High Court website.
Advertisement
Advertisement
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market