Thanks to increasing internet penetration in India, Amazon.in sees over 100% growth in sale of online Mobile Software
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India is clearly the fastest growing smartphone market in the world and increasing internet penetration is only fueling the growth. Therefore growth in purchase of not just smartphones but also laptops, PCs, tablets, Indian customers are increasingly buying various
For online marketer
Amazon.in claims to be India’s largest online software store and has a selection of over 10,000 products in the software category with nearly 900 sellers selling software products. Here are a few trends in the software category seen by the e-tailer over the last one year.
Mobile Software
• Top products sold in this category are Multi Device/Android protection software by popular brands like Kaspersky, K7 and Quick Heal
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• Mumbai leads in the purchase of mobile softwares, followed closely by Bangalore and Delhi
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Software products like like Antivirus, Internet Security, and Total Protection and other office use products saw a phenomenal growth of over 85% in the last one year.
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