Starbucks opened a super-sized gourmet location in China - here's what it looks like
Starbucks
- Starbucks opened a new super-sized Roastery in Shanghai on Tuesday.
- The location is 30,000 square feet and serves gourmet, nitrogen-infused drinks and food baked in-house.
- The Roastery is a window into Starbucks' future as the coffee chain attempts to bolster its premium image.
Starbucks has opened a stunning location in China that is 300 times bigger than the average coffee shop.
On Tuesday, Starbucks opened the 30,000-square-foot Starbucks Reserve Roastery Shanghai. The location has gourmet drinks - like nitrogen-infused teas - and an 88-foot-long, hand-crafted coffee bar.
Until now, Starbucks' only open Roastery was in Seattle, Washington. The success of the Seattle Roastery, which opened in late 2014, demonstrated to Starbucks the potential for more upscale locations and provided a blueprint for the other Roasteries in the works around the world.
Here's what it's like to visit the Shanghai Roastery, the most over-the-top Starbucks in the world.
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