Starbucks' Pumpkin Spice Latte is 'officially' on sale today after botched rollout
Starbucks
On Monday evening, Starbucks announced via Facebook Live that the Pumpkin Spice Latte would officially return to menus nationwide on Tuesday, September 5.
Most Starbucks locations in the US began serving the PSL on Friday, September 1. Both baristas and customers were confused regarding when they could start serving and ordering the seasonal beverage.
According to Starbucks' workers, confusion regarding the Pumpkin Spice Latte launch date stemmed in part from internal miscommunication and the chain's "the customer is always right" mentality.
"Basically if you're not living under a rock and know about PSL, you'll probably be able to get it [Friday] because policies mean nothing for Starbucks anymore," one Starbucks employee emailed Business Insider. "To add to the confusion, for some reason, we were told to post a sign saying the PSL is back with no date, with a different sign coming on the launch date."
Starbucks did not announce an official launch date until Monday. However, the official Pumpkin Spice Twitter hinted at a Friday reveal last week and several US Starbucks locations put out signs that indicated a September 1 debut.
Adding to the confusion was a Facebook Live video that Starbucks began livestreaming on Friday. The video continued for three days straight, and was mostly focused on a single pumpkin sitting in a barn.
Anaele Pelisson / Business Insider
A September 5 official launch date is consistent with Starbucks' Pumpkin Spice Latte debuts of years past. In 2016, the official PSL launch date was September 4.
- From fiber to protein: 10 health benefits of including lentils in your diet
- Top tourist places to visit in Coorg in 2024
- Delhi bomb threats: What we know so far
- GST revenue collection for April 2024 highest ever at Rs 2.1 lakh crore
- Top tourist places to visit in Mcleodganj in 2024
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market