Target is taking on IKEA by making affordable modern furniture under $400
Target
Target is doubling down on furniture.
On October 10, the retailer announced that it will team up with design and lifestyle brand Dwell to put out a line of affordable, minimalist, modern furniture.
Target
According to Fast Company, the 120-piece collection includes a minimalist bookshelf, LED pendant lights, upholstered pouf ottomans, lounge chairs, hand-tufted wool rugs, and much more that hasn't been announced yet.
The collection will go on sale December 27 at Target and Target.com.
The line's aesthetic was inspired by the modern movement, which features flat or monochrome colors, little use of wood textures, organic or rounded shapes, and an emphasis on function.
Target
The collaboration is also likely to be as big a brand-building opportunity for Dwell as it was for Faribault Woolen Mills, Marimekko, and TOMS - which have all created designer partnerships with Target as well.
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